In today’s competitive flooring market, having a beautiful website is only part of the equation. To truly succeed online, hardwood flooring companies need to leverage SEO. One of the most crucial aspects of SEO is optimizing your site with the right keywords, which helps search engines like Google rank your site higher for relevant search terms. In this blog post, we’ll cover the best SEO keywords for hardwood flooring companies and how to use them effectively. You can also download a comprehensive list of keywords at the end of this post.
Why Keywords Matter for Hardwood Flooring Businesses
Before diving into the list of keywords, let’s quickly understand why they matter for your hardwood flooring company. SEO keywords are specific words or phrases that potential customers type into search engines when looking for services like yours. When your website uses these keywords, it becomes more likely to show up in search results, driving more traffic to your site.
Here are three main reasons why you should focus on SEO keywords:
- Visibility: Using the right keywords makes it easier for people to find your business online.
- Targeted Traffic: SEO keywords bring in visitors who are actively searching for hardwood flooring services, making them more likely to convert into paying customers.
- Competitive Edge: By ranking higher in search results, you stand out from local competitors who may not be using keywords effectively.
Best SEO Keywords for Hardwood Flooring Companies
Choosing the right keywords is critical. Keywords for flooring companies can be broadly categorized into location-based, service-based, and long-tail keywords (more specific phrases). Let’s break down each category.
1. Location-Based Keywords
For local businesses like hardwood flooring companies, location-based keywords are essential. Most customers will search for flooring companies near their home, so you should include your service area in your keyword strategy.
Examples of location-based keywords:
- Hardwood flooring company/contractor near me
- [Your City] hardwood flooring installation
- Best hardwood flooring [Your City]
- Hardwood floor refinishing [Your City]
- Affordable hardwood flooring [Your Area]
By targeting these location-based keywords, you’ll be able to attract local customers actively searching for services in their area.
2. Service-Based Keywords
These keywords focus on the specific services you provide, such as installation, refinishing, or even repair of hardwood floors. It’s important to list every service on your site and optimize it with these relevant keywords.
Examples of service-based keywords:
- Hardwood floor installation
- Hardwood floor refinishing services
- Engineered hardwood flooring installation
- Sanding and refinishing hardwood floors
- Custom hardwood floor designs
By including these phrases on your service pages, blog posts, and landing pages, you help search engines understand exactly what your business offers, improving your ranking for those specific services.
3. Long-Tail Keywords
Long-tail keywords are highly specific and often less competitive. While they may have lower search volumes, they tend to convert at a higher rate because the searcher knows exactly what they want.
Examples of long-tail keywords:
- Best types of hardwood floors for kitchens
- How to refinish hardwood floors DIY
- Cost to install hardwood floors [Your City]
- Hardwood floor vs laminate flooring comparison
- Eco-friendly hardwood flooring options
Long-tail keywords are especially useful for blog posts and FAQ sections of your website. By targeting these more detailed searches, you can attract informed, high-intent customers.
How to Implement Keywords Effectively
It’s not enough to just know the best keywords—you also need to use them strategically across your website. Here are some tips on how to implement keywords effectively:
1. Optimize Page Titles and Meta Descriptions
Your page titles and meta descriptions should always include your primary keywords. This helps search engines understand the content of your pages and display them in relevant search results.
2. Use Keywords Naturally in Content
Avoid “keyword stuffing,” or forcing keywords into your content unnaturally. Instead, aim to use your chosen keywords naturally in headlines, body text, and image descriptions. For example, in a blog post about the benefits of hardwood floors, you can naturally incorporate phrases like “hardwood floor installation” or “refinishing hardwood floors.”
3. Focus on Internal Linking
Linking to other pages on your website using keyword-rich anchor text is a powerful SEO tactic. For example, if you’re writing a blog about “the best types of hardwood floors,” you can link to your service page for “hardwood floor installation.”
4. Create Location-Specific Landing Pages
If you service multiple areas, create separate landing pages for each location and optimize them with location-based keywords. For instance, have a page dedicated to “hardwood flooring installation in Austin” or “hardwood floor refinishing in Dallas.”
5. Optimize for Mobile and Speed
Search engines prioritize websites that load quickly and provide a good user experience, especially on mobile devices. Make sure your website is mobile-friendly and optimized for speed to improve your overall SEO performance.
The Importance of Keyword Research
Keyword research is the process of finding and analyzing search terms that people enter into search engines. While the examples provided here are a good starting point, a more thorough approach includes using tools like Google Keyword Planner, SEMrush, or Ahrefs. These tools can help you discover additional relevant keywords, see how much traffic they generate, and analyze the competition for each term.
SEO Keyword List for Hardwood Flooring
Below is a comprehensive list of keywords that hardwood flooring companies can use to improve their SEO and attract more local customers. These keywords are organized into three categories: Location-Based, Service-Based, and Long-Tail.
Location-Based Keywords
| Keyword | Example of Use |
|---|---|
| Hardwood flooring company near me | “Looking for a reliable hardwood flooring company near me?” |
| Best hardwood flooring in [Your City] | “Get the best hardwood flooring in Austin, TX.” |
| Affordable hardwood flooring in [Your City] | “Affordable hardwood flooring in San Diego, CA.” |
| Hardwood floor refinishing in [Your City] | “Expert hardwood floor refinishing in Denver, CO.” |
| Hardwood floor installation in [Your City] | “Top hardwood floor installation services in Miami, FL.” |
| [Your City] hardwood flooring contractor | “Trusted hardwood flooring contractor in Houston, TX.” |
| Wood floor installer near me | “Hire a wood floor installer near me for expert service.” |
Service-Based Keywords
| Keyword | Example of Use |
|---|---|
| Hardwood floor installation | “Professional hardwood floor installation at competitive prices.” |
| Hardwood floor refinishing services | “Get expert hardwood floor refinishing services today.” |
| Hardwood floor repair | “Specialized hardwood floor repair to restore your floors.” |
| Engineered hardwood flooring installation | “We offer engineered hardwood flooring installation for all spaces.” |
| Custom hardwood floor designs | “Enhance your home with custom hardwood floor designs.” |
| Prefinished hardwood floor installation | “Quick and easy prefinished hardwood floor installation.” |
| Solid hardwood floor installation | “We specialize in solid hardwood floor installation.” |
Long-Tail Keywords
| Keyword | Example of Use |
|---|---|
| Best types of hardwood floors for kitchens | “Discover the best types of hardwood floors for kitchens.” |
| How to refinish hardwood floors DIY | “Learn how to refinish hardwood floors DIY in a few steps.” |
| Cost to install hardwood floors in [Your City] | “Check out the cost to install hardwood floors in Chicago, IL.” |
| Hardwood floor vs laminate flooring comparison | “Explore our hardwood floor vs laminate flooring comparison guide.” |
| Eco-friendly hardwood flooring options | “Find out about eco-friendly hardwood flooring options for your home.” |
| Reclaimed hardwood flooring for homes | “Why reclaimed hardwood flooring is perfect for sustainable homes.” |
| Scratch-resistant hardwood flooring for pets | “Best scratch-resistant hardwood flooring for homes with pets.” |
Additional Keywords to Consider
| Keyword | Example of Use |
|---|---|
| Best hardwood flooring installation | “Best hardwood flooring installation services in town.” |
| Hardwood flooring maintenance tips | “10 hardwood flooring maintenance tips to keep floors looking new.” |
| Cost of refinishing hardwood floors | “What’s the cost of refinishing hardwood floors in [Your City]?” |
| Hardwood floor color trends | “Explore the latest hardwood floor color trends for 2024.” |
| Wide plank hardwood floor installation | “We offer wide plank hardwood floor installation for a modern look.” |
| Hardwood flooring for high traffic areas | “Durable hardwood flooring for high traffic areas.” |
| Best hardwood flooring brands | “What are the best hardwood flooring brands to choose from?” |
SEO is an essential part of online marketing for hardwood flooring companies, and using the right keywords is the key to success. By focusing on location-based, service-specific, and long-tail keywords, your business can attract the right kind of traffic—local customers actively looking for hardwood flooring services.
Ready to optimize your site with SEO? Download our comprehensive keyword list to get started today and stay ahead of the competition in the hardwood flooring industry.
FAQs
Q: How many keywords should I target?
A: Start by targeting 5-10 keywords per page and grow from there.
Q: Should I focus on short or long-tail keywords?
A: A mix of both is ideal. Short keywords bring in more traffic, while long-tail keywords attract more specific, high-intent customers.
By implementing these SEO strategies, your hardwood flooring business can increase its visibility online, attract more leads, and ultimately grow your bottom line. Don’t forget to download our free keyword list to start optimizing your website today!
