Many flooring businesses simply cannot seem to get ahead in a highly competitive online market space where so many choices are at the fingertips of every customer. Worse still, unless properly advertised online, even the most excellent flooring companies will be passed over, decreasing visibility and credibility, and ultimately the bottom line.
There is one time-tested method, however. It will make your flooring website both authoritative and visible: building backlinks. Done right, this SEO strategy places your business in front of an otherwise much larger audience, boosts search rankings, and builds traffic-driving-up conversion rates. In this article, we’re going to break down the need-to-know knowledge of link building for flooring websites and teach you precisely how to execute strategies for results that set your business apart.
Why Link Building Matters for Flooring Websites
Link building is an active process of gaining hyperlinks from other websites back to your own. In a sense, it’s some kind of “vote of confidence” that search engines like Google make use of to inform their decision-making processes.
Good backlinks signal the search engines that your flooring website has earned a trusted position for information, which escalates your rankings in the search engine results pages. Flooring companies that build links will see improved search visibility, better website traffic, and a great business boom.
Types of Link-Building Strategies for Flooring Websites
Successful link building requires various means through which such links will be assured to be natural, of quality, and about the industry. These may include:
Local Citations and Directory Listings
- Why: Very important while doing local SEO, and the local citations and directories are a good starting point since they enhance your online authority.
- How: Create a listing for your flooring business in local directories like Yelp, Yellow Pages, and specific flooring directories-most of them will allow you to include a link to your website. Consistency in your business information increases trust and builds accuracy.
Guest blogging on other industry sites
- Why: Guest blogging on popular flooring, home improvement, and design websites creates quality links.
- How: Find those who service homeowners, contractors, and interior designers. Supply them with topics that relate to their site and your specialty in flooring like “Choosing the Right Type of Flooring for Your Home” or “Residential Flooring – The Lastest Trends“. Continue the message on your website by being sure to put the link in your bio or wherever it’s acceptable.
Partner with Local Businesses and Influencers
- Why: In this way, the backlinks would be much more relevant, building connections inside of the community.
- How: Co-create content on your blogs/case studies with interior designers, real estate agents, or contractors. Let them publish your expertise on their website or social media pages so they will backlink to your site. Give free samples of flooring to the influencers in return for a review, as that will enable them to create more customized, authentic content and linking opportunities.
Claim Unlinked Brand Mentions
- Why: Online mentions of your flooring business aren’t driving traffic or yielding any SEO value without linking.
- How: Through setting up Google Alerts, Ahrefs, or Mention, spot any mentions of your business online, reach out to the author/site owner, and request a link back to your website, as it will add more value for the latter’s readers.
Best Practices to Follow for Link Building in the Flooring Niche
Like with any other niche, link building in flooring has its specific way in which it is carried out. Among others, the important ones are:
- Focus on Quality Over Quantity
Not all links are made alike: a couple of good links from authoritative sites over home improvement topics are going to be worth more than a ton of low-quality links.
- Focus on Local SEO to Gain Links
Local links-from community blogs, from local news websites, and even in the directories of the local chamber of commerce-are important to flooring businesses. More traffic will be driven within a serving radius through local SEO, where there is supposedly better traction for conversion.
- Track Competitors’ Links
Analyzing your competitor’s backlinks will give you an insight into new link-building opportunities. Using Ahrefs or Semrush, for example, you can find out about the web pages that link to your competitors. Then, you can email them with your content.
- Stay Updated on Google’s Link Building Guidelines
Google algorithms change very frequently, and black-hat practices for purchasing links or any kind of link scheme serve only to get your website penalized and hurt your SEO. Always perform link-building by following only white-hat ethics and techniques.
Link Building Ideas for All Kinds of Flooring Websites
Depending on your specific flooring niche, some link-building strategies will work better than others. Following are tailored ideas for several different flooring businesses:
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Residential Flooring Agencies
Partner with renovation bloggers, interior design magazines, and social media DIY’ers. Consider co-leading a webinar or event in conjunction with a notable local designer about flooring options; that will result in quality backlinks.
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Commercial Flooring Installers
Network with contractors, along with real estate and commercial property management websites. Publish case studies of successfully executed projects in the commercial industry to achieve links from websites and directories displaying commercial solutions.
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Green or Sustainable Flooring Vendors
Reach out to different eco-minded blogs, bloggers focused on sustainability and websites related to green building certifications for guest articles or guides on sustainable flooring options. Write a news release about eco-friendly certification or initiatives your business is taking.
Solutions to make link-building work
The right tool will help to ease your work into link building. The following is intended to get you started:
The best & fastest option is to hire Flooring Marketer: They’ll help you with the entire process. All you have to do is relax and wait for results.
Other options:
- Subscribe to Ahrefs / SEMrush: All of these provide in-depth analysis of backlinks; thus, you can study the backlinks of competitors, know about yours, find prospects, and DIY.
- Check Google Search Console: It’s a free tool that helps you see how your website is performing on Google, monitors its backlinks, and catches possible problems. Then you can build backlinks on your own (still requires skills).
Measuring the Success of Your Link-Building Effort
Evaluating your link-building strategy is essential for understanding its impact and adjusting your approach. Key metrics to track include:
- DA includes the following: Domain Authority is the score given by tools like Moz that determines the capability of ranking on the search engines.
- Organic Traffic: It shows the trend of organic traffic to understand whether link building brings more visitors.
- Referral Traffic: In Google Analytics, know which links drive more traffic. This way, you can tell which partnership is of greater value to you.
- Keyword Rankings: Improvement in ranking on specified keywords highlights that your link-building efforts pay off in SEO performance.
Conclusion: Elevate Your Flooring Website with Strategic Link Building
Link building is one of the strongest ways to enhance online visibility for any flooring company and attract more clients. Best practices including targeting quality sources, and keeping up with the trends in SEO will help your flooring company gain valuable backlinks that will boost your search engine rankings and establish your authority in the industry.
